For it’s third issue, we wanted to move away from the standard EY brochure template. The content was interesting and insightful, containing interviews with leaders of some of Ireland’s most successful companies. The design needed to invite readers in and ideally kick back in an arm chair on a weekend and enjoy the publication.
Moving away from the standard approved EY template required buy-in and sign-off by the Head of Marketing. The cover of the magazine and use of serif type were the most “off-brand” elements of the design.
The proposed designs were first presented to the wider Design Team for critique and discussion around the benefits versus the risks of breaking some Visual Identity Guidelines. The designs were then revised and presented to the Head of Marketing and finally the two Partners in charge of the NEDs network.